Be-Cloud Group and HRP Europe Launch HRP Cloud, Bringing Hungary's #1 Microsoft CSP Distributor Into Europe's Leading Cloud & AI Distribution Group

Be-Cloud Group, a leading European distributor and service provider of Microsoft Cloud, AI, and security solutions, today announced a new joint venture with HRP Europe Kft., Hungary's largest Microsoft CSP distributor, creating HRP Cloud — a new entity that extends Be-Cloud's growth story into the Hungarian market.

For decades, HRP Europe has been a cornerstone of the Hungarian Microsoft ecosystem, commanding roughly 50% market share and a reputation for trusted, business-focused support among local resellers. Under this new alliance, HRP Cloud will continue to operate with the same leadership and dedicated team that partners already know — now reinforced by Be-Cloud's European-scale resources, deeper Microsoft relationships, and a broader cloud, AI, and security portfolio.

"Hungary is a fantastic market with an exceptional team at HRP. This joint venture is a natural step in our European journey, and I couldn't be more excited about what we'll build together for our partners," said Lenny Vercruysse, President & Founder, Be-Cloud Group

A milestone in Be-Cloud's European expansion

The launch of HRP Cloud consolidates Be-Cloud Group's position as the pureplay European Microsoft Cloud & AI Distribution Champion. As a Top 50 global Microsoft CSP partner and Top 30 in EMEA, and the recipient of the 2025 Microsoft Country Partner of the Year award, Be-Cloud Group continues to expand its footprint across Europe by partnering with established local leaders rather than displacing them.

For HRP resellers, the transition is designed to be seamless: the same team, the same service, and the same day-to-day relationships — now backed by a European Microsoft CSP organisation offering greater resources, stronger Microsoft ties, and long-term competitive advantage.

HRP Cloud sits within the Group's indirect motion as the#1 Microsoft CSP Distributor in Hungary, supporting resellers at every stage of Microsoft cloud maturity — from onboarding through advanced growth — via technical guidance, enablement programmes, events, and incentive initiatives.

Welcome aboard: Be-Cloud Group welcomes Imre Pál, Zoltán Mészáros, and the entire HRP team to the Group.

About HRP Cloud

HRP Cloud is part of the HRP Group and a member of the Be-Cloud Group family of companies. Built on more than 30 years of Microsoft distribution experience, HRP Cloud is Hungary's leading Microsoft CSP distributor, now backed by European-scale expertise and resources. Learn more at hrpcloud.hu. [hrpcloud.com]

About Be-Cloud Group

Be-Cloud Group is a leading European distributor and service provider of Microsoft Cloud, AI, and IT security solutions, serving SMBs, entrepreneurs, IT resellers, and MSPs across Europe. With more than 34,000 SMB customers, 1,600+ active resellers, and over one million Microsoft licenses under management, Be-Cloud Group is a Top 50 global Microsoft partner and Top 30 in EMEA.